Introduction to Dental Business | Mastery Academy for Dental Education

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20 Lessons I Learned in Dental Business Management

Introduction

Introduction to Dental Business (3:06)

Fundamentals

How to calculate the Value of a New Dental Patient (7:41)
Difference between Dental Marketing vs Sales and Features vs Benefits (5:19)
Why you should Raise your Dental Services' Prices (7:34)
The 4 most important skills in dentistry (3:26)
The 4 different types of Dental Patients (6:31)
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Personal Branding

The difference between your Dental Office Mission and Vision Statement (7:45)
Fundamentals of Personal Branding for Dentists (5:55)
How to write your Personal Elevator Pitch (9:22)
Personal Branding Secrets (6:19)
Be the Expert for your dental patients (8:21)

About Dental Marketing

Why and how dentists should do Video Marketing (6:06)
Tips on how to handle media and press (9:55)
How to stimulate referrals (6:43)
Patient Referral Script Step-by-Step (16:43)

About the Sales Process

5 reasons patients don't buy your treatments (9:37)
5 mistakes dentists make when they try to sell treatments (6:20)
A simple idea on how to handle objections (3:25)
3 reasons why patients buy your treatments (6:03)
Start closing, don't sell your treatments (5:07)
Steps to improve your Dental Sales Process (8:32)

Assessment

References

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Introduction to Dental Business

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